Discourse analysis examines how language constructs social reality, power relations, and cultural meanings. We guide scholars in analyzing spoken, written, and multimodal texts to uncover hidden ideologies and discursive strategies.
From conversation analysis to critical discourse studies, our expertise spans Foucauldian, Faircloughian, and sociolinguistic approaches. We support research that investigates political speeches, media texts, institutional communications, everyday conversations, and digital discourse.
Our mentorship covers transcription conventions, analytical frameworks, and rigorous interpretation, ensuring your thesis uncovers the subtle ways language shapes identity, power, and social practice.
Fairclough's three-dimensional model, van Dijk's socio-cognitive approach, and Wodak's discourse-historical method examining ideology, power, and social inequality.
Turn-taking, adjacency pairs, repair mechanisms, and sequential organization of naturally occurring talk in everyday and institutional settings.
Archaeological and genealogical approaches examining statement formation, discursive formations, power/knowledge relations, and subject positioning.
Analysis of how psychological phenomena are constructed in talk and text, including attribution, accountability, identity construction, and stake management.
Grammatical analysis, lexical choices, transitivity, modality, metaphor analysis, and intertextuality across written documents and transcripts.
Integration of text, image, sound, gesture, and spatial arrangements. Analysis of semiotic resources in advertisements, social media, and video content.
Turn design, sequence organization, preference structures, and repair mechanisms in conversation, interviews, and institutional dialogues.
Keyword analysis, concordance lines, collocation patterns, and frequency lists to identify discursive patterns across large text collections.
A systematic approach to analyzing language as social practice.
Identify authentic discourse samples, apply transcription conventions (Jeffersonian, GAT), and establish inclusion criteria
Select appropriate discourse framework (CDA, CA, Foucauldian) and position your analytical lens
Examine micro (textual choices), meso (discursive practices), and macro (social structures) levels of discourse
Identify recurring discursive strategies, interpretative repertoires, and ideological assumptions across texts
Situate findings within social, historical, and institutional contexts with reflexive awareness
Present data extracts with analytic commentary, discuss implications, and address researcher positioning